This course provides working executives with hands-on AI skills, emphasising ChatGPT for automation and decision-making—no technical expertise required. While some theory is included, the focus is on practical applications and real-world strategies that can be implemented immediately.
Beyond ChatGPT, we’ll explore other frontier AI models like Anthropic Claude and Google Gemini, as well as tools such as Synthesia (video avatars) and NotebookLM for research.
Program topics
Introduction to AI in Business
Discover how ChatGPT extends beyond content creation to streamline operations, enhance data analysis, improve stakeholder communication, support coaching, and optimise business evaluations.
Effective Prompting
Master advanced prompting techniques, including knowledge grounding, to generate accurate, data-driven insights tailored to your company’s needs.
Managing AI Risks
Develop AI policies to mitigate risks, prevent data leaks, and address biases in decision-making while ensuring regulatory compliance.
AI-Driven Solutions
Harness ChatGPT’s "Projects" to automate workflows, optimise operations, and create AI-powered tools tailored to industry-specific challenges. Explore video AI for marketing and training applications.
AI for Business Strategy
Use AI to analyse market trends, assess risks, and enhance strategic planning with research-backed insights.
What’s Next in AI?
Keep an eye on emerging tools like "Deep Research" for web-based reports and "Operator" AI agents designed to handle more complex automation
Key Takeaways
- Automate tasks to focus on high-value strategies.
- Leverage AI for smarter, data-driven decision-making.
- Stay competitive with cutting-edge AI applications.
Your instructor
Tim Martin
Tim is an educator and commentator specialising in generative artificial intelligence.
More about TimFAQ
FORMAT
Face-to-face
DURATION
1 Day
STARTS
EXPIREDVENUE
Liberty
Level 17, 2 The Esplanade, Perth 6000PRICE
$945
20% DISCOUNT when booking 2+ courses or 2+ people. Discount applied at check-out.
What participants thought

Susie M
GM - Marketing & Sales
I would recommend Tim's training sessions to anyone. The content was relevant and tailored to the audience. Tim's delivery was very clear and concise and made for an enjoyable training experience for our team.

Michelle J
Marketing Freelancer
Great 2 days of courses. Picked up some valuable tips and tricks. Tim has made the move to virtual seem seamless.
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