I’m Tim Martin, and net101 is the business I run to teach people how to use AI at work. Since late 2022 I’ve delivered about 255 workshops, courses and talks, from frontline teams to CEOs and boards, and Vistage named me its Speaker of the Year in 2024.
How I teach
Everything is taught by live demonstration. I open ChatGPT and Claude and work through real tasks in front of the room, and for in-house workshops the material is yours: reports, templates, policies, the documents people actually handle, so what you see on screen is your work rather than a generic example. The approach carries across to Copilot, because the underlying skills are the same whichever tool your organisation has standardised on.
Afterwards, everyone gets the full presentation and a set of interactive notes. Every demonstration is there with the prompt behind it and step-by-step instructions, with a switch between ChatGPT and Claude, and links to interactive examples I’ve built. It’s the part people tell me they keep coming back to.
Where I start depends on the room. For people who are new to this, it’s the fundamentals done properly: how to brief the tools well, what they’re reliably good at, and how to check what comes back. For teams a year or two in, it’s the work that’s changed the most recently – setting up projects and custom skills so the tool knows your context, scheduling tasks that run on their own, and building agentic workflows that take a job from start to finish. I keep up with the new releases so you don’t have to, and I’m choosy about what makes it into a session: the things that make a real difference to how people work, not the shiny thing of the week.
There are no slides-first theory sessions and no hype. I’m as clear about where AI falls short as where it helps, because that judgement is what separates people who use these tools well from people who’ve merely been shown them.
Who I work with
Teams, managers, executives and boards across most sectors: professional services firms, membership associations, not-for-profits, government, health, retail and technology, among them Ubisoft, NAB, KellyOCG, the Department of Transport and Planning (Victoria), YMCA Australia and the Recruitment, Consulting and Staffing Association (RCSA). Some bring me in to lift day-to-day productivity; others want better judgement about AI at a leadership level. The aim is the same either way: people who use AI usefully, carefully and with confidence.
Three ways to work with net101
In-house workshops for your team, half or full day, at your office or by livestream, built around your own documents.
Keynotes and briefings for conferences, member networks, leadership offsites and boards.
Public courses in Melbourne and other capital cities as dates are scheduled, for individuals and small groups.
Get in touch to talk about a workshop or a talk, or see the course dates.