20% DISCOUNT when booking 2+ courses or 2+ people Discount applied at check-out




Certificate of Training


Course starts in 65 days

This course offers a focused, practical overview for business professionals seeking to harness the potential of generative AI in their operations. It cuts through the complexity to deliver actionable insights into how generative AI can create content, transform business models, and drive innovation.

Participants will explore real-world applications, from AI-generated media to conversational AI, and learn to navigate the challenges and opportunities presented by these emerging technologies.

Designed for immediate workplace application, the course emphasises the development of AI strategies and the integration of Large Language Models (LLMs) in various business scenarios, equipping professionals with the knowledge to leverage generative AI for competitive advantage.

Program topics


  • Unveiling how generative AI creates novel content, including text, images and videos.
  • Exploring the role of generative synthetic media in business environments.

Business Transformation through Generative AI

  • Analysing the impact of generative AI technologies on business infrastructure.
  • The importance of developing generative AI-specific policies in organisations.
  • The emergence of new roles and the necessity for upskilling in the era of generative AI.

Understanding the Mechanics of Generative AI

  • A comprehensive look at the inner workings of generative AI models, like ChatGPT.
  • Showcasing practical business applications through generative AI demonstrations.

Interactive Experiences with Generative AI Tools

  • Exploring applications such as AI-generated voice assistants and text transformations.
  • The significance of Large Language Models (LLMs) in business contexts.

Addressing the Challenges and Risks of Generative AI

  • Confronting the unique challenges of generative AI, including biases, inaccuracies and content safety.
  • Discussion on implementing safety measures like filters, classifiers, and data protection in generative AI systems.

Utilising LLMs as Business Tools

  • Leveraging LLMs for generating natural language content and data interfaces.
  • Enhancing business operations with generative conversational AI.

Specialised Generative AI Applications in Business

  • Streamlining workplace documentation processes with generative AI tools.
  • Crafting bespoke, AI-generated chatbots for diverse business needs.
  • Using generative AI to innovate in marketing and social media strategies.
GPTs ai chatbots ai policy ai safety chatgpt chatgpt 4 generative AI google gemini large language models prompt engineering prompting synthetic media

Your instructor

Tim Martin

Tim Martin

In 2022, Tim launched one of Australia's first courses in generative artificial intelligence, marking a significant shift in his career towards AI education.

More about Tim


Bookings of 2 or more courses, or 2 or more people qualify for a combined discount (the current discount offer is displayed on the course pages). Multi-course and multi-person discounts cannot be combined with another offer, and do not apply to self-paced courses.
If you have already completed a net101 course you are entitled to a 20% discount on any other single course. Please contact us for a redemption code before making your booking.
If you are representing a registered charity, a student, in-between jobs or doing something beautiful for humanity, we can offer you a 20% discount on a single booking and 50% if you want to book 2 or more courses. Please contact us to confirm your eligibility.
Full payment can be made using Visa, MasterCard or AMEX, or pay by invoice - emailed to you at the completion of your order. An invoice must be paid in full before attending a course, unless by prior arrangement.
Let us know what details you'd like included on your invoice after completing your booking and we'll email you an amended copy.
We want you to find the right course. If you're not happy with how things are going you're entitled to a full refund, no questions asked. A few sensible conditions apply.
A full refund is available if you give us at least 28 days emailed notice before the start date of the course. Refunds will not be processed beyond this cut-off.
Date transfers are available for medical reasons only - yourself or a dependent - if you give us at least 24 hours notice before the start time of the course. Only one transfer is allowed, and it must be used within 3 months of the original course date and for the same course. A refund option is not offered on an already transferred course.
If you want to swap your spot let us know the name and contact details of your substitute anytime before the start-time of the course.
They're excellent, but don’t take our word for it. Read actual reviews from real people who have attended.
Very. All courses are delivered by practitioners who do this stuff daily for a living.
An electronic Certificate of Training will be emailed to you 2-3 days after course completion.
Good for you – it’s smart to shop around.
Economically this makes sense if you want several or more people to be trained together at your own workplace or off-site. Please contact us if you're interested in hosting a program.
We use only top-flight corporate training facilities around Australia. If you’re going to take a PD day out, let’s make it happen in a decently nice space.
There’s a continuous supply of tea and coffee, and a complimentary sit-down lunch to get you through the day. You will be able to pre-order a hot or cold meal of your choice from a menu catering to most dietary preferences.
Just your enquiring mind - we’ll supply the rest.
Sure, but it's not a requirement. If you do choose to bring some tech there will be a wireless network for you to use. BYO power cord.
Wear anything except an oodie, as we must draw the line somewhere. During the hotter months you might want to bring a spare top - some of those aircons offer up too much of a good thing.

What participants thought

Eliza P

Growth & Retention Manager

Completed this course with Tim Martin - exceptional! Informative, practical and fun. I feel empowered to take my learnings and apply to my business.

Michelle S

Office Manager

Absolutely fantastic workshop! A really great intro. I gained valuable knowledge that I can easily apply to my business. Highly recommend.

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