Sorry Kevin – An Open Letter


Dear Kevin

I just want to apologise for criticising your website in public last week – it was unfair of me to call it a “piece of shit” in front of a room full of people.

I know that you must have spent quite a bit of time and money to get it launched seven years ago. And anyway, word on the street is those particular shades of brown are going to be big again in 2015… so you’re actually on the cutting edge there. Respect.

Just who the hell did I think I was when I said that the stock image on your homepage looked ridiculous?? Hey, that was my mistake – two suited-up alpha-males facing off on a chessboard is powerful stuff. I should have seen it for what it was: a multi-layered business metaphor.

And what about that totally cheap crack I made about you not having your telephone number anywhere on the site? A contact form alone is perfectly fine for people who need to get in touch with you. On reflection, I hate it too when potential new clients call me on the phone – usually right when I’m in the middle of something!

Bigger, brighter, wider websites – who needs em? The way your little site floats in the middle of my computer screen all surrounded by black is a statement of confidence in of itself – you just don’t see enough of that  ‘devil may care’ attitude anymore.

Here it is: my core misunderstanding was that I didn’t appreciate what a super-busy operator you are – there’s really no way a guy like you should ever need to spare a passing thought for his primary, branded online presence. Just let it be, everything’s cool Mac. Sheesh, like you I’ve got to learn not to get so uptight over the little things.

So Kevin, I’m totally back in my box where I belong. I’m sorry. Can you forgive me?


P.S. Fully loving that Facebook page you guys have happening. To help make up for my potty mouth in public I’ve gone ahead and liked your page, boosting your fan-count almost into double figures. And I’m really looking forward to seeing your stuff on my newsfeed. I showed my wife your last post, the one with the cat rollerblading… we both laughed until it hurt. Keep it coming!


One thought on “Sorry Kevin – An Open Letter”

  1. Hilarious! I stumbled across your LI profile, which took me to your blog, and I am now intrigued to find out more about you! Very funny – love it.

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