This course is live-streamed in TWO 3.5 HOUR SESSIONS over two consecutive mornings, 9:00am - 12:30pm AEST. Sessions are delivered using the Zoom video-conferencing platform. Your interactive participation is encouraged, and there will be plenty of opportunity for questions. There will be one 20-minute break to feed your cat, etc.
Post-course support resources will be available online.
A professional working background. A Zoom account - register for free here. A stable internet connection.
This course assumes no prior social media knowledge in a business context, but it is NOT for beginners.
The program will suit people with a sound business, marketing, sales or communications background who need a digital top-up. For instance, you have been given expanded digital responsibilities as part of your work role, are returning to the workforce after an extended leave, embarking on a career move, bringing digital responsibilities in-house after using an agency, or are about to set up your own business.
We keep our zoom live-streaming class sizes small – 8 participants, max – so that there’s always time for questions or clarification. For HR or resume purposes, certification of attendance is provided.
Social Media & Digital Fast-Track is a stand-alone course but also serves as a pathway to our Social Media Advanced course. If you’re looking for an intensive learning experience, then book both courses. Not only will you become a digital-dynamo overnight, but you’ll access a 20% discount for each course.
When ready, book online and pay with Visa, MasterCard or Amex, or opt to pay via invoice - emailed to you automatically at the completion of your booking.
Still have a question? Check out the course reviews, have a poke around the course support resources page, view our FAQs, check out available multi-course or multi-person discounts, flick us an email, or call 1300 946 101 to have a chat Tim Martin, the course facilitator.
The social media and digital platforms covered within this course include:
- LinkedIn (Company Pages)
- The Website
- Google Analytics
Across these platforms the following themes are explored:
- Content requirements. Hint: more quality, less quantity.
- Is a social media budget allocation necessary? Most probably, yes.
- That latest social media algorithm update and why you should ignore it.
- Generating reports – maintaining a focus on business-level numbers, not vanity metrics.
- Video content – social media cat-nip.
- Content marketing – positioning a brand as the subject-matter expert.
- Search Engine Optimisation – page 1 of Google and how to earn your place there.
- Social media conventions – using tags, hashtags and attributions in context.
Even if you have been working with social media for some while, this would be an opportunity to refamiliarise yourself with other nuts-and-bolts marketing concepts such as increasing the effectiveness of your website as a sales funnel, drawing insights from a Google Analytics report, optimising your website, blog or YouTube videos for organic search (search engine optimisation) and how to fully open the content marketing tap.
What's been said...
What participants thought
Growth & Retention Manager
Completed basics and advanced social and digital marketing courses with Tim Martin - exceptional! Informative, practical and fun. I feel empowered to take my learnings and apply to my business.
Thank you...Thank you... It is so refreshing to learn from someone with such a deep understanding of digital marketing explain it is such a practical way. I put it all to work straight away. Well done Tim :)
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