You already know social, now it’s time to get strategic. By the end of the day you’ll have a clearer, more structured, more business-like approach to social media and your business reporting capabilities.
The course will be useful if you have responsibility for the formulation of a social media strategy; or need to present an internal business-case for bringing your social media responsibilities in-house; or maybe you're spending more on social media and need granular reporting capabilities for campaign return-on-investment analysis.
For HR or résumé purposes a certificate of training is provided.
Note: this program dovetails from the 'Digital Marketing & Social Media Essentials' course running the previous day - there is a combined discount when booking both courses together.
Program topicsDownload program
Social Media Strategy #1 - Organic Platform Alignment
A review to validate that each of your social media platforms are currently positioned to facilitate at least one clear, measurable organisational-level objective.
Social Media Strategy #2 - Paid Campaign Alignment
A set of hands-on group exercises to reinforce the importance of always tightly aligned, start-to-finish paid campaigns: strategic objective > target audience selection > platform selection > campaign format, creative, call-to-action > budget allocation > primary measurement point > post campaign return-on-investment analysis > strategic level business reporting.
An effective social media strategy rests upon a disciplined content strategy. Adopt a publisher's mindset when it comes to all things content: multimedia flexibility, production and publishing calendars, deadlines, inter-departmental cooperation, content pillar rotations, and content curations.
Social Media Reporting - Google Analytics
Use advanced Google Analytics reporting for traffic originating from each of your social media campaigns when the campaign conversion point is within your website. Also get comfortable applying social media segmentations to your website traffic data for actionable campaign insights and advanced reporting requirements.
Social Media Reporting - Data Visualisation (Google Data Studio)
An introduction to the power of data visualisation for social media and website reporting. Customisable and mostly free Google Data Studio dashes can be set-up for your own tracking purposes, or shared with others in the organisation who require real-time data presented in a bespoke, user-friendly format (no more sending reports to people).
What participants thought
Great 2 days of courses. Picked up some valuable tips and tricks. Tim has made the move to virtual seem seamless.
Insights Specialist & Research Director
Tim makes light work of advanced social media in this course, proving that no matter what you think you know about channels, tips and tools - there’s another element that might just be the missing piece of the puzzle for how your business is approaching social media. Very helpful and engaging way to spend a day unlocking the potential of social media from many angles. Highly recommended.
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