20% DISCOUNT when booking 2+ courses or 2+ people Discount applied at check-out




Certificate of Training


Course starts in 23 days

You already know social, now it’s time to get strategic. By the end of the day you’ll have a clearer, more structured, more business-like approach to social media and your business reporting capabilities. 

The course will be useful if you have responsibility for the formulation of a social media strategy; or need to present an internal business-case for bringing your social media responsibilities in-house; or maybe you're spending more on social media and need granular reporting capabilities for campaign return-on-investment analysis.

For HR or résumé purposes a certificate of training is provided.  

Note: this program dovetails from the 'Digital Marketing & Social Media Essentials' course running the previous day - there is a combined discount when booking both courses together.

Program topics

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Social Media Strategy #1 - Organic Platform Alignment
A review to validate that each of your social media platforms are currently positioned to facilitate at least one clear, measurable organisational-level objective.

Social Media Strategy #2 - Paid Campaign Alignment
A set of hands-on group exercises to reinforce the importance of always tightly aligned, start-to-finish paid campaigns: strategic objective > target audience selection > platform selection > campaign format, creative, call-to-action > budget allocation > primary measurement point > post campaign return-on-investment analysis > strategic level business reporting.

Content Strategy
An effective social media strategy rests upon a disciplined content strategy. Adopt a publisher's mindset when it comes to all things content: multimedia flexibility, production and publishing calendars, deadlines, inter-departmental cooperation, content pillar rotations, and content curations. 

Social Media Reporting - Google Analytics
Use advanced Google Analytics reporting for traffic originating from each of your social media campaigns when the campaign conversion point is within your website. Also get comfortable applying social media segmentations to your website traffic data for actionable campaign insights and advanced reporting requirements. 

Social Media Reporting - Data Visualisation (Google Data Studio)
An introduction to the power of data visualisation for social media and website reporting. Customisable and mostly free Google Data Studio dashes can be set-up for your own tracking purposes, or shared with others in the organisation who require real-time data presented in a bespoke, user-friendly format (no more sending reports to people).


Social Media Google Data Studio Google Analytics Social Media Strategy Social Media Reporting

Your instructor

Tim Martin

Tim Martin

In 2007, Tim founded digital marketing agency 2 Sticks, followed by net101 in 2009 – becoming the country’s first corporate educator specialising exclusively in digital and social media marketing.

More about Tim


Bookings of 2 or more courses, or 2 or more people qualify for a combined discount (the current discount offer is displayed on the course pages). Multi-course and multi-person discounts cannot be combined with another offer, and do not apply to self-paced courses.
If you have already completed a net101 course you are entitled to a 20% discount on any other single course. Please contact us for a redemption code before making your booking.
If you are representing a registered charity, a student, in-between jobs or doing something beautiful for humanity, we can offer you a 20% discount on a single booking and 50% if you want to book 2 or more courses. Please contact us to confirm your eligibility.
Full payment can be made using Visa, MasterCard or AMEX, or pay by invoice - emailed to you at the completion of your order. An invoice must be paid in full before attending a course, unless by prior arrangement.
Let us know what details you'd like included on your invoice after completing your booking and we'll email you an amended copy.
We want you to find the right course. If you're not happy with how things are going you're entitled to a full refund, no questions asked. A few sensible conditions apply.
A full refund is available if you give us at least 28 days emailed notice before the start date of the course. Refunds will not be processed beyond this cut-off.
Date transfers are available for medical reasons only - yourself or a dependent - if you give us at least 24 hours notice before the start time of the course. Only one transfer is allowed, and it must be used within 3 months of the original course date and for the same course. A refund option is not offered on an already transferred course.
If you want to swap your spot let us know the name and contact details of your substitute anytime before the start-time of the course.
They're excellent, but don’t take our word for it. Read actual reviews from real people who have attended.
Very. All courses are delivered by practitioners who do this stuff daily for a living.
An electronic Certificate of Training will be emailed to you 2-3 days after course completion.
Good for you – it’s smart to shop around.
Economically this makes sense if you want several or more people to be trained together at your own workplace or off-site. Please contact us if you're interested in hosting a program.
We use only top-flight corporate training facilities around Australia. If you’re going to take a PD day out, let’s make it happen in a decently nice space.
There’s a continuous supply of tea and coffee, and a complimentary sit-down lunch to get you through the day. You will be able to pre-order a hot or cold meal of your choice from a menu catering to most dietary preferences.
Just your enquiring mind - we’ll supply the rest.
Sure, but it's not a requirement. If you do choose to bring some tech there will be a wireless network for you to use. BYO power cord.
Wear anything except an oodie, as we must draw the line somewhere. During the hotter months you might want to bring a spare top - some of those aircons offer up too much of a good thing.

What participants thought

Julie H

Insights Specialist & Research Director

Tim makes light work of advanced social media in this course, proving that no matter what you think you know about channels, tips and tools - there’s another element that might just be the missing piece of the puzzle for how your business is approaching social media. Very helpful and engaging way to spend a day unlocking the potential of social media from many angles. Highly recommended.

Andrew W

Managing Director

Thank you...Thank you... It is so refreshing to learn from someone with such a deep understanding of digital marketing explain it is such a practical way. I put it all to work straight away. Well done Tim :)

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