Certificate of Training


Course starts in 9 days

This course assumes no prior social media knowledge in a business context, but it is NOT for beginners. 

The program will suit people with a sound business, marketing, sales or communications background who need a digital top-up. For instance, you have been given expanded digital responsibilities as part of your work role, are returning to the workforce after an extended leave, embarking on a career move, bringing digital responsibilities in-house after using an agency, or are about to set up your own business.

We keep class sizes small – 15 participants, max – so that there’s always time for questions or clarification. For HR or resume purposes, certification of attendance is provided. 

Program topics

The social media and digital platforms covered within this course include:

  • Facebook
  • LinkedIn (Company Pages)
  • Instagram
  • YouTube
  • The Website
  • Google Analytics

Across these platforms the following themes are explored:

  • Content requirements. Hint: more quality, less quantity. 
  • Is a social media budget allocation necessary? Most probably, yes.
  • That latest social media algorithm update and why you should ignore it.
  • Generating reports – maintaining a focus on business-level numbers, not vanity metrics.
  • Video content – social media cat-nip.
  • Content marketing – positioning a brand as the subject-matter expert.
  • Search Engine Optimisation – page 1 of Google and how to earn your place there. 
  • Social media conventions – using tags, hashtags and attributions in context.

Even if you have been working with social media for some while, this would be an opportunity to refamiliarise yourself with other nuts-and-bolts marketing concepts such as increasing the effectiveness of your website as a sales funnel, drawing insights from a Google Analytics report, optimising your website, blog or YouTube videos for organic search (search engine optimisation) and how to fully open the content marketing tap.

Social Media

Your instructor

Tim Martin

Tim Martin

In 2007, Tim founded digital marketing agency 2 Sticks, followed by net101 in 2009 – becoming the country’s first corporate educator specialising exclusively in digital and social media marketing.

More about Tim

What participants thought

Julie H

Insights Specialist & Research Director

Tim makes light work of advanced social media in this course, proving that no matter what you think you know about channels, tips and tools - there’s another element that might just be the missing piece of the puzzle for how your business is approaching social media. Very helpful and engaging way to spend a day unlocking the potential of social media from many angles. Highly recommended.

Dave J

External Affairs Director

Brilliant, practical and actionable short-courses and resources that can make a difference to your understanding of social media, digital platforms and online marketing campaigns. Tim is a great presenter that can explain and demonstrate answers to your problems.

Other courses that may be of interest

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